History

Summary

Motivated marketing professional with a dedication to success and a track record of exceeding company goals.  Excels in marketing and product strategy, go-to-market and project planning, community building, and demand generation.  Achieves results coordinating cross-functional efforts across large and small groups.

 

Worldwide Marketing Manager, Avid Technology, ’09-present

Lead worldwide marketing efforts for $100M pro audio segment and related products

 

Produce marketing business plans to reach annual business goals

  • Design worldwide marketing strategy
  • Prioritize key initiatives worldwide
  • Align geo field marketing plans and budgets with corporate goals

Lead product launches and sustaining campaigns

  • Formulate go-to-market and channel strategy, positioning, messaging and key tactics
  • Design demand generation and nurture campaigns
  • Compose social engagement and community strategy
  • Design co-marketing activities with 3rd party developers to drive demand
  • Create sales enablement tools and conduct online training
  • Project, track and meet business plan budgets
  • Set metrics / goals and provide executive staff detailed reports

Product Marketing

  • Work closely with users to understand customer problems
  • Use customer feedback to conceptualize solutions for industry-standard product line
  • Collaborate with product management to develop product roadmap strategy

 

Regional Sales, Channel and MarCom Manager, Apogee Electronics: ’07-’09

Elevated underperforming sales channel to the top-grossing region worldwide

 

Managed 100+ reseller accounts throughout US and Canada

  • Designed sales incentive programs
  • Lead channel sales training
  • Set sales projections and drove channel to exceed

Managed Regional Marketing Communications for Channel and Field

  • Create and execute field marketing campaigns to drive demand and revenue
  • Initiated demand generation mechanisms
  • Collaborate with marketing director to formulate messaging for web and ads
  • Develop co-op marketing projects with channel and 3rd party manufacturers
  • Formulate and deliver presentation content and materials for events

Product Marketing

  • Conceptualize products and feature messaging
  • Strategize products and product roadmaps

 

Sales Representative, Digidesign: ’97-07

  • Collaborate with sales to close key deals to exceed quarterly quotas
  • Create and deliver presentations at trade shows and local events
  • Plan and execute reseller technical trainings
  • Deliver technical sales proposals with cost/value comparisons
  • Coordinate field events with 3rd-party manufacturers
  • Engaged with customers via telemarketing to exceed sales quotas