Messaging is most effective when it’s simple and consistent.  This campaign was designed to incite aspiring professional engineers, producers and musicians to imagine their capability and success with Pro Tools|HD Native.  The overwhelming success of the campaign was evident in the massive web traffic, exceedingly high click-through-rates, and giant increase online conversations that followed.

http://apps.avid.com/hd-native/

Campaign Page

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Banner Ads

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